Kuala Lumpur Metropolitan University College - KLMUC


		Wednesday : 19th June 2013
		Real World Practice

Kuala Lumpur Metropolitan University College - KLMUC

	Programmes

Faculty of IT & Engineering

Faculty of Art & Design

Faculty of Business & Management

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Languages & Communication

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University CORE/MOHE Compulsory Subjects

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Diploma In Journalism

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Diploma In Public Relations

Faculty of Built Environment

		Diploma In Public Relations KPT /JPS (KA 10355) 11/14


	Programme Description


	In every organisation, there will be a need to communicate with the media, employees and the general public. These include private corporations, government and nonprofit agencies, all of whom rely on trained public relations professionals to help build a positive relationship with the public and stakeholders. This programme provides a channel for students to learn about technical expertise, planning, strategising and management that will help them to succeed and advance in their careers.

	Programme Aims

	•	To provide theoretical understanding and professional skills in public address, crisis management, community consultation, financial and organisational communication
	•	To equip students with Public Relations knowledge, expose them to practitioners’ duties including marketing & communication, media relations, government and public affairs relations

	Career Prospects

	Graduates can find employment in the Marketing and Public Relations sectors as a public relations executive, corporate/marketing communications executive, media relations or community relations executive, media planner, event coordinator, government relations and public affairs officer, writer, journalist, newscaster and other career opportunities that require a firm grounding in the principles and practices of public relations.

DURATION: 8 Semesters

Key Subjects

•	Introduction to Media Studies
•	Principles of Public Relations
•	PC Competency
•	Basic English I & II
•	Intermediate English I
•	Introduction to Human Communication
•	Effective Speaking
•	Bahasa Kebangsaan
•	Introduction to Marketing Communication
•	Public Relations Concept & Techniques
•	Media Relations

•	Critical & Creative Thinking
•	Graphic Layout and Design
•	Principles of Advertising
•	Community and Government Relations
•	Public Relations Writing
•	Academic Reading & Writing
•	Media & Psychology
•	New Media Technologies for Public Relations
•	Business English
•	Law and Ethics in Public Relations

•	Media Planning and Strategy
•	Event Management
•	Islamic & Moral Studies
•	Contemporary Business
•	PR Case Studies
•	Issues & Crisis Management
•	Special Topics in Public Relations
•	Malaysian Studies
•	Project

MINIMUM ENTRY REQUIREMENTS

•	SPM (with 3 credits in any subject)
•	Unified Examination Certificate (UEC) with at least Grade B in 3 subjects inclusive of 1 Science subject
•	Other equivalent qualifications recognised by Government of Malaysia

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