Kuala Lumpur Metropolitan University College - KLMUC


		Monday : 06th February 2012
		Real World Practice

Kuala Lumpur Metropolitan University College - KLMUC

	Program

Faculty of IT & Engineering

Faculty of Art & Design

Faculty of Business

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Media Studies

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Diploma In Broadcasting & Film

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Diploma In Journalism

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Diploma In Advertising & Marketing Communications

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Diploma In Public Relations

Faculty of Built Enviroment

		Diploma In Public Relations KPT/JPS (KA 10355) 11/14


		Programme Description
		Many large organizations communicate with the media, its employees and the general public. They include private corporations, government and non-profit agencies, all of which rely on trained public relations professionals to use communication strategy and techniques to help build positive relationships with all of their stakeholders. This programme is unique as it provides both the technical expertise for working successfully in PR and also strategic thinking and communication management. This dual approach helps graduates to succeed and quickly advance their careers.

	Programme Aims

	•	To provide a solid foundation in practical and hands-on experience combined with communication theory.
	•	To develop dynamic graduates who will excel in all aspects of communication.
	•	To provide strong writing skills whatever in all areas of communication.


		Career Prospects
		Graduates are well-equipped to find employment as public relations consultants, event management consultants, communications managers, media relations specialists, special events coordinators, information officers and all work related to PR and corporate communications.

CREDIT HOURS: 93
DURATION: 8 Semester

Subjects Offered

•	Introduction to Media Studies
•	Principles of Public Relations
•	PC Competency
•	Reading, Vocabulary & Grammar 1
•	Introduction to Human Communication
•	Effective Speaking
•	Bahasa Kebangsaan
•	Reading, Vocabulary & Grammar 2
•	Introduction to Marketing Communication
•	Public Relations Concept & Techniques
•	Media Relations

•	English for Specific Purpose
•	Critical & Creative Thinking
•	Graphic Layout and Design
•	Principles of Advertising
•	Community and Government Relations
•	Public Relations Writing
•	Academic Reading & Writing
•	Media & Psychology
•	New Media Technologies for Public Relations
•	Essentials Business Communication Skills
•	Law and Ethics in Public Relations

•	Media Planning and Strategy
•	Event Management
•	Islamic Studies/ Moral Studies
•	Contemporary Business
•	PR Case Studies
•	Issues & Crisis Management
•	Special Topics in Public Relations
•	Pengajian Malaysia
•	Project

ENTRY REQUIREMENTS

DIPLOMA
Candidates must meet ONE of the following requirements:
•	SPM (with 3 credits).
•	Certificate in Communications from a recognised institution of higher learning.
•	Other qualifications approved by the Ministry of Higher Education (MOHE).

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APPLICATION FEES AT RM100* - SIGN UP NOW & ENJOY Special Discount of RM500 - 2500 - Full Loan - Hostel Provided-

STUDENT SERVICES

- Online Registration

- Accommodation

- International Student Services

PROSPECTIVE STUDENTS

- Career Services

- Club & Socialities

- Ungku Aziz Resource Library

FORMS

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