Sunday : 01st August 2010
 
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Kuala Lumpur Metropolitan University - KLMU

 

         
   
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Faculty of Media Studies
• Diploma In Broadcasting & Film
• Diploma In Journalism
• Diploma In Advertising & Marketing Communications
• Diploma In Public Relations
 
         
 

Diploma in Public Relation

 
 
 
     
 

Programme Description

Every organization needs help communicating with the media, employees and the general public. This includes private corporations, government and non-profit agencies, all of whom rely on trained public relations professionals to use communication strategy and techniques to help build positive relationships with all of their stakeholders.

The program is distinguished not only for providing the technical expertise necessary to work successfully in PR but also strategic thinking and communication management that will help graduates to succeed and quickly advance their careers.

 
 

 

Programme Aims

 
 
To provide a solid foundation in practical and hands-on work experience blended with communication theory
To develop dynamic graduates who will excel in all aspects of communications
To provide strong writing skills whatever the subject
 
 

 

Career Prospects


Graduates are well-equipped to find employment as public relations consultants, event management consultants, communications managers, media relations specialists, special events coordinators, information officers and all work related to PR and corporate communications.

 
     
 
     
  CREDIT HOURS: 93
DURATION: 8 semesters
         
             
             
  Subjects Offered          
             
             
Introduction to Communication
Media Planning & Strategy
Pengajian Malaysia
 
  and Media Studies
Intermediate English 1
Event Management
 
Public Relations Concept &
Intermediate English 2
Business English 1
 
  Techniques
Ethics and Code of Conduct
Islamic Studies/Moral studies
 
Image Manipulation and
Integrated Marketing
Business English 2
 
  Application Communications
PR Management & Cases
 
Bahasa Kebangsaan A
Reporting
Issues Management & Crisis
 
Basic English 1
Law and The Media
Communications  
Newswriting
Media and Psychology
PR Research & Evaluation
 
Mass Media & Society
Community Relations and
Writing Press Release
 
Basic English 2
Government Relations
Writing Statements & Speeches
 
Merchandising & Sales Promotion
Characteristic of Regional Media
Final Project
 
Media Relations
         
             
 
 

 

 

 
   
     

 
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