Kuala Lumpur Metropolitan University College - KLMUC


		Monday : 06th February 2012
		Real World Practice

Kuala Lumpur Metropolitan University College - KLMUC

	Program

Faculty of IT & Engineering

Faculty of Art & Design

Faculty of Business

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Media Studies

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Diploma In Broadcasting & Film

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Diploma In Journalism

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Diploma In Advertising & Marketing Communications

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Diploma In Public Relations

Faculty of Built Enviroment

		Diploma in Advertising & Marketing Communications KPT/JPS (KA 9509) 04/14


Programme Description

This diploma produces graduates with the technical and conceptual skills necessary to visualize ideas and messages to create an effective advertising or marketing campaign. It also prepares students to pursue a career in advertising, direct marketing, public relations, promotions or other related areas of marketing.

	Programme Aims

	•	To equip graduates with the fundamental concepts of advertising, marketing communications, public relations and media studies.
	•	To enhance thinking skills and creativity in developing advertising messages, concepts and ideas through effective copywriting and attractive visuals.
	•	To develop graduates’ interpersonal relations skills and credibility in communications, report writing and presentations.


		Career Prospects

		Career outlook is bright. Upon completing this programme, graduates can work as account executives, media planners, executives, art directors, designers, copywriters, media researchers, marketing executives, event organizers, and more.

CREDIT HOURS: 93
DURATION: 8 Semester

Subjects Offered

•	Pengajian Malaysia
•	Reading, Vocabulary & Grammar 1
•	PC Competency
•	Contemporary of Business
•	Business Mathematics
•	Reading, Vocabulary & Grammar 2
•	Principles of Marketing
•	Bahasa Kebangsaan
•	English for Specific Purpose
•	Pengajian Islam / Moral
•	Principles of Advertising

•	Computer Application in Art & Design
•	Foundation in Digital Media
•	Critical & Creative Thinking
•	Integrated Marketing Communications
•	Consumer Behaviour
•	Electronic Publication Design
•	Copywriting for Print Media
•	Academic Reading & Writing
•	Advertising Design
•	Sales Promotion
•	Creative Web Design

•	Copywriting for Broadcast Media
•	E-Marketing
•	Marketing Management
•	Audio Visual Technique
•	Essentials Business Communication Skills
•	Public Relations
•	Media Planning and Strategy
•	Account Management
•	Marketing Communications Campaign
•	Project

ENTRY REQUIREMENTS

DIPLOMA
Candidates must meet ONE of the following requirements:
•	SPM (with 3 credits).
•	Certificate in Communications from a recognised institution of higher learning.
•	Other qualifications approved by the Ministry of Higher Education (MOHE).

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APPLICATION FEES AT RM100* - SIGN UP NOW & ENJOY Special Discount of RM500 - 2500 - Full Loan - Hostel Provided-

STUDENT SERVICES

- Online Registration

- Accommodation

- International Student Services

PROSPECTIVE STUDENTS

- Career Services

- Club & Socialities

- Ungku Aziz Resource Library

FORMS

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- Alumni Registration Form

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