Kuala Lumpur Metropolitan University College - KLMUC


		Wednesday : 19th June 2013
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Kuala Lumpur Metropolitan University College - KLMUC

	Programmes

Faculty of IT & Engineering

Faculty of Art & Design

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Diploma In Computer Graphic Design

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Diploma In Multimedia Application

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Diploma In Broadcasting & Film

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Diploma In Advertising & Marketing Communications

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Diploma In Fashion Design

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Diploma In Product Design

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B.A. (Hons.) In Graphic Design

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B.A. (Hons.) In Multimedia

Faculty of Business & Management

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Languages & Communication

Faculty of Built Environment

		Diploma In Advertising & Marketing Communications KPT/JPS (KA 9509) 04/14


	Programme Description


	The Diploma in Advertising & Marketing Communications expose students in the field of advertising and integrated marketing communications that consist of public relations, sales promotion and direct response marketing. For advertising, the area of focus is in creative design, media planning, media production, campaign management, encompassing a balance of theory and practical examples. Students learn to do strategic planning and creation of advertising for both print and mass media, particularly in concept development and copywriting. This programme equip graduates with the technical and conceptual skills required to visualize ideas and messages in executing an advertising and marketing campaign.

	Programme Aims

	•	To impart students with a sound knowledge in Marketing Communications specialising in creative development and business management
	•	To develop students’ critical thinking, creativity and interpersonal skills
	•	To prepare students for academic and practitioner career in advertising, marketing, promotions, public and media relations, and various creative industries

	Career Prospects

	Upon completion of this programme, graduates can work in advertising agencies, media agencies (electronic and print Media), public relations agencies and marketing sectors as an account executive, art director, event coordinator, a media planner, media buyer, media researcher, creative director, designer, copywriter, marketing executive, marketing communications coordinator, sales & promotions executive, product executive, public relations executive, corporate communications executive, etc.

DURATION: 8 Semesters

Key Subjects

•	Malaysian Studies
•	Basic English I & II
•	PC Competency
•	Contemporary of Business
•	Business Mathematics
•	Principles of Marketing
•	English for Specific Purposes
•	Islamic & Moral Studies
•	Principles of Advertising
•	Computer Application in Art & Design
•	Foundation in Digital Media

•	Critical & Creative Thinking
•	Integrated Marketing Communications
•	Consumer Behaviour
•	Electronic Publication Design
•	Copywriting for Print Media
•	Basic Academic Reading & Writing
•	Advertising Design
•	Sales Promotion
•	Creative Web Design
•	Copywriting for Broadcast Media

•	E-Marketing
•	Marketing Management
•	Audio Visual Technique
•	Essential Business Communication Skills
•	Principles of Public Relations
•	Media Planning and Strategy
•	Account Management
•	Marketing Communications Campaign
•	Project

MINIMUM ENTRY REQUIREMENTS

•	SPM / SPMV with 3 credits in any subjects
•	Unified Examination Certificate (UEC) with at least Grade B in 3 subjects
•	Other equivalent qualifications recognised by Government of Malaysia

	Note: Specific Diploma programmes require certain subjects or other additional qualifications in order to be eligible.

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