Kuala Lumpur Metropolitan University College - KLMUC


		Thursday : 20th June 2013
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Kuala Lumpur Metropolitan University College - KLMUC

	Programmes

Faculty of IT & Engineering

Faculty of Art & Design

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Diploma In Computer Graphic Design

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Diploma In Multimedia Application

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Diploma In Broadcasting & Film

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Diploma In Advertising & Marketing Communications

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Diploma In Fashion Design

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Diploma In Product Design

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B.A. (Hons.) In Graphic Design

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B.A. (Hons.) In Multimedia

Faculty of Business & Management

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Languages & Communication

Faculty of Built Environment

		B.A. (Hons.) in Graphic Design KPT/JPS (R/213/6/0078) 03/17


	Programme Description


	The Bachelor of Arts (Hons) in Graphic Design is a 3-year programme. Graduates with Diploma in Graphic Design will get credit transfer for the first year. The subject covers the fundamental of design such as typography, drawing, electronic publishing, basic graphic knowledge and software applications. Part of the curriculum include exposure in advertising concepts, creative visual thinking, animation, advanced photography, branding, web and creative problem solving. In the final year, students need to do portfolio development, design management & professional practice and digital effect. At the end of the semester, students are required to attend a 3-month practical training.

	Programme Aims

	•	To provide students with an advanced knowledge in graphics and visual communication
	•	To enhance students’ creativity through intensive application of graphic tools and techniques
	•	To help students understand how to use visual communication in different media and environments
	•	To guide students in managing the creative design process to ensure the quality and the creativity of the output

	Career Prospects

	Graphic designer, advertising designer, web designer, interactive designer, packaging designer, digital publishing, publication designer, design studios and freelance work.

DURATION: 3 years

Key Subjects

•	PC Competency
•	Reading & Vocabulary Expression
•	Elements of Graphic Design
•	Malaysian Studies
•	Graphic Illustration I & II
•	Business Communication I & II
•	Image Manipulation Application
•	Graphic Design History
•	Animation Techniques
•	Electronic Publishing Design & Technology
•	Typography

•	Visual Communication
•	Web Design & Publishing
•	Academic Listening II
•	Photography
•	3D Animation
•	Entrepreneurship
•	3 Dimensional Design
•	Academic Reading
•	Corporate Identity
•	Creative Concept of Advertising
•	Research Methodology

•	Advertising, Copywriting, Storyboading & Layout
•	Integrated Marketing Communication
•	Academic Writing III
•	Photography in Communication Design
•	Design Management & Professional Practices
•	Islamic & Moral Studies
•	Interactive Design
•	Project
•	Practicum

MINIMUM ENTRY REQUIREMENTS

•	STPM (2 principal passes) including General Studies or Diploma or A-Level or other equivalent qualifications recognised by Government of Malaysia.

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