B.A. (Hons.) in Marketing

Programme Description

This is a unique program that provides an internship unit to equip students with genuine sales and marketing decision making experience. Students will explore sales management and business marketing units, providing a sound knowledge of the principles and concepts in sales and marketing, a familiarity with significant literature in the field, and the ability to review, consolidate, extend and apply knowledge and techniques across industries.

The degree produces graduates with the knowledge, skills and understanding of best practices in sales and marketing and an appreciation of the value of research, critical thinking and effective communication. Graduates develop professional skills in areas such as marketing management, marketing research, public relations and sales promotion activities.

Programme Aims

Career Prospects

With knowledge of marketing in both domestic and international markets, graduates can aspire to be professionals in marketing management, marketing research, public relations, sales promotional activities, and sales management. You may also further your studies with professional marketing bodies or embark on postgraduate studies of your choice.