Kuala Lumpur Metropolitan University College - KLMUC


		Thursday : 20th June 2013
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Kuala Lumpur Metropolitan University College - KLMUC

	Programmes

Faculty of IT & Engineering

Faculty of Art & Design

Faculty of Business & Management

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Diploma In E-Secretaryship

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Diploma In Accounting

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Diploma In Sales And Marketing

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Diploma In Business Management

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Diploma in Human Resource Management

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B.A. (Hons.) In Business & Entrepreneur Development

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B.A. (Hons.) In Marketing

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B.A. (Hons.) In Administrative Management

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B.A. (Hons.) In Accounting & Finance

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Languages & Communication

Faculty of Built Environment

		B.A. (Hons.) in Marketing KPT/JPS (R/342/6/0041) 10/17


	Programme Description


	The Bachelor of Arts (Hons) in Marketing is a 3-year programme that offers a broad approach towards marketing and marketing management. The programme develops relevant knowledge and skills in ways that enable one to think strategically about the growth of the organisation, and develop effective marketing practices that make or shape the target markets. Students develop professional marketing abilities and skills to pursue their careers as marketers essential for today's competitive business environment. These include researching, evaluating, recommending solutions to business problems and communication techniques.

	Programme Aims

	•	To prepare students who are looking for a career in sales, marketing communications, market research, product management, or consultancy
	•	To provide students with the necessary theoretical and practical knowledge in business and marketing
	•	To train students to become effective marketers by having a deep understanding of customers’ need in a demanding and competitive marketing environment

	Career Prospects

	With knowledge in both domestic and international markets, a graduate can become a professional in marketing management, marketing research, public relations, sales promotional activities and sales management. Graduates may also further their studies with professional marketing bodies or take up postgraduate studies.

DURATION: 3 years

Key Subjects

•	English Communication I & II
•	Business Mathematics
•	Information Processing & Computer Application
•	Current Business Issues
•	Introduction to Financial Accounting
•	Contemporary Marketing
•	Quantitative Methods For Business
•	Management Theories and Practices
•	Islamic & Moral Studies
•	Advertising and Promotions
•	Intermediate Academic Reading & Writing
•	Organisational Theories
•	Advanced PC Competency
•	Managerial Economics

•	Advanced Business Communication Skills
•	Buyer Behavior
•	Critical & Creative Thinking
•	Customer Relationship Management
•	Fundamentals of Financial Management
•	Marketing for Service Industry
•	Commercial Law
•	Sales Methods & Techniques
•	Supply Chain Management and Purchasing
•	Advanced Academic Reading & Writing
•	Applied Marketing Research
•	Human Resource Management
•	New Product Development and Brand Management

•	International Marketing
•	E-Marketing
•	Technical Writing
•	Marketing for Entrepreneurs and Small Business
•	Management of Selling
•	Business, Institutions & Ethics
•	Business Marketing and Key Accounts Management
•	Public Relations
•	Marketing Strategy
•	Channel & Value Network
•	Prices and Markets
•	Practicum

MINIMUM ENTRY REQUIREMENTS

•	STPM (with 2 principal passes), A-Level or related Diploma
•	Passed Foundation Programmes, Matriculation, Pre-University Studies
•	Other equivalent qualifications recognised by the Government of Malaysia

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