Kuala Lumpur Metropolitan University College

Kuala Lumpur Metropolitan University College - KLMUC

	Program

Faculty of Business

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B.A. (Hons.) In E-Business

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		B.A. (Hons.) in E-Business KPT/JPS (KN 7837) 09/12


Programme Description

In this programme, you will study the core concepts and current perspectives in e-business, e-business strategy and e-marketing. You will master a sound knowledge of the principles and practice of e-business, a familiarity with the significant literature in the field and be able to review, consolidate, extend and apply knowledge and techniques in the sector.

The programme empowers you with the knowledge and understanding of the best practices in e-business and an appreciation of the value of research, critical thinking and effective communication. You will develop professional skills in areas such as e-commerce technopreneurship. The course includes an internship unit, which will equip you with decision-making abilities in a realistic e-business context. Last but not least, it incorporates many new features, such as an application of e-tools along with a sound business philosophy to sustain a profitable venture.

	Programme Aims

	•	To equip graduates with a sound knowledge of e-business concepts and their relevance to management disciplines.
	•	To enhance the communication skills and leadership capabilities of graduates.
	•	To produce graduates who are able to meet the challenges inherent in the e-business industry.
	•	To reinforce a global perspective in graduates through a thorough grasp of technology and innovation.


		Career Prospects

		Graduates are able to work in various roles in the e-commerce and e-business environment. The program also prepares them to venture into technopreneurship and take up leading positions in a technology driven business.

CREDIT HOURS: 120
DURATION: 3 Years

Subjects Offered

•	Intermediate Academic Reading and Writing
•	PC Competency
•	Introduction to Financial Accounting
•	Principles of Management
•	Islamic
•	Moral
•	E-Marketing
•	Statistics
•	Advanced Business Communication Skills
•	Pengajian Malaysia
•	Human Resource Management
•	Basic Law for E-Business
•	Introduction to Database Design SQL
•	Introduction to E-Business

•	Introduction to Programming and Problem Solving Concept
•	Advanced Academic Reading and Writing
•	E-Business Operations
•	Accounting Information Systems
•	Information Systems for Management
•	Web Design and Publishing
•	Fundamentals of Financial Management
•	Fundamentals of Programming
•	Entrepreneurship
•	Consumer Behaviour
•	Customer Relationship Management
•	Technical Writing
•	Academic Writing and Critical Thinking

•	Organisational Behavior
•	Microeconomics
•	Contemporary Business
•	Networking Principles
•	Strategic Management
•	Operations and Supply Chain Management
•	Technology Management
•	Macroeconomics
•	Research Methodology
•	Project Management
•	Internet and Web Technology
•	Industrial Training

ENTRY REQUIREMENTS

DIPLOMA
Candidates must meet ONE of the following requirements:
•	SPM (with 3 credits) in any subjects or other equivalent qualifications.
•	For the Accounting program, a credit in Mathematics is required.
•	Certificate in
	- Business with the minimum of CGPA 2.00 or
	- Business from a recognised institution of higher learning or
	- Information Technology, Multimedia or Graphic Design or
	- Secretarial, Business or Information Technology

Foundation in Business
•	SPM (with 5 credits) in any subject or
•	Other equivalent qualifications.

DEGREE
Candidates must meet ONE of the following requirements:
•	STPM (with 2 principal passes), A-Levels or Diploma.
•	Completed Foundation Programs, Matriculation, Pre-University Studies.
•	Other equivalent qualifications.