Kuala Lumpur Metropolitan University



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Kuala Lumpur Metropolitan University - KLMU

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Faculty of Business

• B.A. (Hons.) In Accounting & Finance

• B.A. (Hons.) In Administrative Management

• B.A. (Hons.) In Business & Entrepreneur Development

• B.A. (Hons.) In Marketing

• B.A. (Hons.) In E-Business

• Diploma In E-Business

• Diploma In Business Management

• Diploma In Sales And Marketing

• Diploma In Accounting

• Diploma In E-Secretaryship

	Diploma in Sales and Marketing


	Programme Description The Diploma in Sales and Marketing is designed to give students the knowledge, skills and understanding of best the practices in sales and marketing and an appreciation of the value of research and effective communication. Students develop professional skills in areas such as marketing and sales, basic marketing research, public relations and promotional activities. The program is designed to furnish students with the ability to think critically in a competitive business environment.

Programme Aims

•	To equip graduates with the concepts of sales and marketing in different business and industry environments.
•	To enhance graduates' interpersonal communications, writing and presentation skills.
•	To produce graduates who are able to solve corporate problems effectively and ethically.
•	To analyze and determine the factors that lead to best practices in sales and marketing and ways to implement policies and plans.

Career Prospects

Upon completion of this program, graduates will be able to work in many industries such as engineering, health care, advertising, education, real estate, insurance, banking, finance, IT, retail, food & beverage, hospitality, travel and manufacturing. The job prospects for Sales and Marketing are large and varied.


	CREDIT HOURS: 90 DURATION: 8 semesters


	Subjects Offered


•	P C Competency 1	•	Introduction to Financial Accounting	•	Management Accounting
•	Principles of Marketing	•	Business Statistics	•	Organisational Behaviour
•	Basic English 1	•	Principles of Economics	•	Academic Reading
•	Business Mathematics	•	Professional Selling	•	Effective Negotiation
•	Islamic/Moral Studies	•	Intermediate English 2	•	Critical and Creative Thinking
•	Basic English 2	•	Principles of Management	•	Advertising and Promotions
•	Malaysian Studies	•	E-Marketing	•	Business English
•	PC Competency 2	•	Human Resource Management	•	Business Law
•	Contemporary Business	•	Customer Relationship Marketing	•	Project
•	Intermediate English 1	•	Consumer Behaviour

B.A. (Hons.) In Accounting & Finance | B.A. (Hons.) In Administrative Management | B.A. (Hons.) In Business & Entrepreneur Development

B.A. (Hons.) In Marketing | B.A. (Hons.) In E-Business | Diploma In E-Business | Diploma In Business Management

Diploma In Accounting | Diploma In E-Secretaryship

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