Kuala Lumpur Metropolitan University College - KLMUC


		Wednesday : 19th June 2013
		Real World Practice

Kuala Lumpur Metropolitan University College - KLMUC

	Programmes

Faculty of IT & Engineering

Faculty of Art & Design

Faculty of Business & Management

•

Diploma In E-Secretaryship

•

Diploma In Accounting

•

Diploma In Sales And Marketing

•

Diploma In Business Management

•

Diploma in Human Resource Management

•

B.A. (Hons.) In Business & Entrepreneur Development

•

B.A. (Hons.) In Marketing

•

B.A. (Hons.) In Administrative Management

•

B.A. (Hons.) In Accounting & Finance

Faculty of Hospitality & Tourism

Faculty of Health Sciences

Faculty of Languages & Communication

Faculty of Built Environment

		Diploma in Sales and Marketing KPT/JPS (R/342/4/0038) 10/17


	Programme Description


	The Diploma in Sales and Marketing offers one of the best career opportunities for today's business students. This subjects include various marketing disciplines and activities related to selecting, designing, packaging, pricing, advertising, selling, distributing, and servicing of products in the domestic and/or international market. Designed with the awareness that Sales and Marketing are critical to businesses which are driven by market demand. The key is to produce graduates who are responsive to customers' need.

	Programme Aims

	•	To prepare students for careers in general marketing, sales, advertising, retailing, distribution and customer service fields
	•	Providing the practical knowledge and skills related to planning, managing, and performing sales and marketing activities to meet organisational objectives
	•	To produce competent sales and marketing personnel who understand the marketplace and consumer wants and needs
	•	To produce graduates who are responsive to customers’ demand that greatly impacts an organisation’s success

	Career Prospects

	A graduate can work as a marketing coordinator, marketing assistant and an account executive. Marketing personnel are employed locally and internationally by retail, industrial, commercial firms, schools and hospitals.

DURATION: 8 Semesters

Key Subjects

•	Basic English I & II
•	Principles of Economics
•	Business Mathematics
•	Islamic & Moral Studies
•	Principle of Management
•	Creative Web Design
•	Operations Management
•	Financial Accounting
•	Business Marketing
•	Principles of Marketing

•	Business Statistics
•	Professional Selling
•	Sales Management
•	Customer Relationship Management
•	E-Marketing
•	Consumer Behavior
•	Bahasa Kebangsaan
•	Research Methodology
•	Management Accounting
•	Integrated Marketing Communication

•	Computers in Business
•	Strategic Marketing
•	Critical & Creative Thinking
•	Organisational Behaviour
•	International Marketing
•	Commercial Law
•	Malaysian Studies
•	Contemporary Business
•	Introduction to Database SQL
•	Practicum

MINIMUM ENTRY REQUIREMENTS

•	SPM (with 3 credits) in any subjects or other equivalent qualifications recognised by Government of Malaysia
•	Unified Examination Certificate (UEC) with at least Grade B in 3 subjects
•	Recognised cert in Business

Untitled Document

STUDENT SERVICES

- Online Registration

- Accommodation

- International Student Services

PROSPECTIVE STUDENTS

- Student Affairs Department

- Ungku Aziz Resource Library

FORMS

- Feedback Form

- Alumni Registration Form

- Teaching Slide Template (KLMUC Lecturer)

- Teaching Slide Template (Cosmopoint Lecturer)

CALL TOLL FREE NOW

1-800-88-5568

For Tour to Our CAMPUS & Futher
Enquiry on your Education &
Career Pathway

Student Helpdesk

my KLMU

		1
2011-2013 © Copyright Kuala Lumpur Metropolitan University College (KLMUC). All right reserved.